Should humans adapt to technology or should technology adapt to us? Is technology making us intellectually weaker or more intelligent?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Although some people are of the opinion that new devices, machinery or applications should be designed according to our needs, I believe humans should reshape their lives to follow emerging technologies through learning as it helps to broaden our horizons and develop new skills. In this essay I will discuss how adapting to technology can improve intellectual potential using examples from the educational field and media to demonstrate points and support arguments.

Firstly, through the modification of people’s lifestyles according to new technological developments, they improve significantly. Nowadays, there are many companies and smartphones applications which reduce communications between people. For instance, by facebook, Skype and  whatsapp people can enjoy real time calls for a fraction of the cost compared to older technologies. Therefore, by following modern technology human life becomes easier.

Secondly, new technology encourages scientists and talented individuals to create new devices, machines or applications which better serves humanity. Take for example, a study by university of Alberta in 2013 which showed that by the introduction of computers and the internet into the curricula of medical schools, many of the students were able to develop new devices such as the pulse oxy-meter. As a consequence, new technology has improved student intellectual capacity.

In conclusion, from the example and arguments given, I firmly believe that mankind should follow new developments in science to encourage creativity and improve lives. In future, new developments in science will only increase.


Summarise the information by selecting and reporting the main features, make comparisons where relevant. Write at least 150 words.

The bar chart shows data about how many visitors from Mexico, Canada and USA are expected to visit four cities in 2018.

Overall, what stand out of the graph is that the largest number of expected travelers to most of the four cities will be from the USA. Additionally, Paris is projected to attract the highest number of USA visitors than any other city.

Looking at the details regarding London, the predicted number of visitor from the USA is 80 thousand which is four times the number from Mexico, while those from Canada stand at 50 thousand. Mexico is suspected to contribute 25 thousand visitors to Paris in 2018, which is half the number of foreseen visitors from Canada and one fourth those from the USA. By contrast, the largest number of prospective  travelers to Istanbul will be from Canada at 70 thousand, while the number from the USA stands at 60 thousand, which is triple the number of those from Mexico. Finally, the probable number of tourists from the USA and Mexico to Madrid is almost the same at around 65 thousand, whereas as many as 25 thousand Canadian visitors will visit Madrid in 2018.

International Marketing

Here's your question:

International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture.


International advertisements is often thought to be an important way of disseminating culture, language and values; however, it may seem invasive to the receiving nation. This essay advocates international marketing for its beneficial effects, but cautions that it should be carefully managed. Both views will be explored further below before a reasoned conclusion is drawn.

Proponents often cite that global marketing is valuable since it spreads ideas, languages and cultures to countries that may otherwise find it difficult to access such information. For impoverished nations, exposure to foreign cultures can be the inspiration to pursue a more international life. For example, a child in Gabon who regularly sees English language advertisements may acquire some language proficiency, increasing the likelihood that they will pass an exam such as IELTS as an adult. Global advertising promotes the idea of unity and allows people to see how the rest of the world lives at the expense of the advertiser.

However, this advertisement must respect the other country’s values, culture and people. History is full of examples that ignoring this may present serious issues, sometimes culminating in war or genocide. One of the saddest examples was Nazi propaganda, led by Heimlich Himmler, that promoted the supremacy of arians and stimulated the execution of other ethnicities.

In conclusion, international marketing is an advisable practice for countries interested on the wellbeing of its people,  however sensitivity is required when broadcasting in the receiving nation.


Dear Sir or Madam,

I am writing in response to the advert for the Financial Analyst position, as seen on the Indeed website on 20/11/2017.

You can find my CV attached to this cover letter for your perusal.

PepsiCo is a well-known company with a presence in many countries around the world. I would like to receive the opportunity to show my wide knowledge in finance as well as my efficient budget modelling capabilities.

I am a very helpful, reliable and cheerful professional who always achieves his goals.

I have worked for many retail companies such as HomeSentry, Costco, Target, and even the Coca Cola Company. During my last year in university I developed a new financial model; afterwards, I applied it in several industries. I have always worked as a financial analyst, beginning as a junior analyst and progressing to a senior position in only five years.

If you need any further information about my background, please do not hesitate to contact me.

I look forward to hearing from you.

Thank you in advance.

Yours faithfully,

Alejandro Espinosa

The issue of whether technology should only be developed according to people’s necessities, or whether humans should adapt to whatever developments it brings has become more relevant over the last two decades. This essay advocates that technological advances should be developed only when the need arises since dependency can drastically reduce intellectual capacity. Studies from Javeriana University and Apple will be employed to support arguments.

Firstly, each new electronic device should be created to solve a particular problem. This is the main reason why scientists and innovators, year on year, are creating new robots to make humans life easier. The US, Japan, and even Colombia are working hard to develop new products for common wellness. For instance, recent studies from Apple have shown that almost 95% of new technology is easy adaptable to people. As a consequence, many benefits are coming with technology advances.

Secondly, nowadays, new advanced devices are resulting in a lazy population which does not have to remember basic things such as telephone numbers, emails and addresses. This is because smartphones, tablets, and even watches are replacing some parts of our brain. Recent studies from Javeriana University indicate that the average human’s memory ability has decreased by almost 15% since the year 2000. Therefore, the majority of people need these kinds of devices to do a simple call because they do not remember their relative’s phone number.

To conclude, I strongly believe that technology helps humans in some ways, however, we need to uphold some of our abilities by only developing devices that are absolutely necessary. It is widely believed that other skills will be affected in the short-term.


Task 1 academic

The bar graph shows the number of new and secondhand cars sold in seven different villages during the year 2013.

Overall, it can be seen that there was a higher number of sales in secondhand cars in the majority of the villages shown.

The highest number of cars was sold in Holmfirth in 2013, with 650 secondhand car sales and 544 new car sales. The village with a second largest number of sales was Meitham with 611 secondhand cars and  455 new cars sold.

By contrast, the graph demonstrates that the two villages with the lowest number of car sales were Netherthong and Netherton. In Netherthong there were 177 new cars sold as well as 233 secondhand cars. In Netherton there was only a slight difference between the two; the number of new car sales was 95 and for secondhand cars it was 120.

Only at longly farm can it be seen that the number between new and secondhand car sales remains stable during the year 2013.

Task 2

In modern times, it has been noticed that pollution is increasing, especially in larger cities. This essay will present the most likely causes behind this problem and go on the give some appropriate solutions.

Scientists claim that the increased number of people using cars, deforestation to build cities and the lack of education about environmental issues are the main reasons for the significant rise in pollution. A recent study from Holland’s Environment Society shows a positive correlation between the number of people using cars and the carbon dioxide levels in the atmosphere in 2014 and 2015. It is therefore evident that rising population levels coupled with personal vehicle ownership is a leading cause of pollution since population density is at its highest levels in major cities.

Some countries have adopted some important changes that have made a significant difference. The first thing recommended by scientists is to start with the three "R's" at home, which means that we should Reduce, Reuse and Recycle our waste. Secondly, it is also important to educate society in using more public transport in order to reduce CO2 gases in the atmosphere. Thirdly, it is generally believe by scientists and environmentalists that the payment of road usage fees in some large cities where the levels of pollutions are dangerous is a necessary incentive for drivers in order to reduce the number of cars on the road

In my opinion, I completely agree with the importance of changing social behaviour, and I believe that politicians should invest more money and spend more time teaching and demonstrating the positive effects of taking care of our planet.

Two Essays

Some people say that in all levels of education from primary schools to universities too much time is spent on learning facts and not enough on learning practical skills.

Do you agree or disagree?

Many believe that formal education overly emphasizes imparting abstract knowledge and information rather than practical skills. Personally, I agree with the statement and this essay will analyze my viewpoint using a recent survey conducted by the University of Sydney and some practical examples.

Firstly, while it is vital to comprehend fundamental knowledge, the overemphasis placed on theoretical studies has undermined the importance of practical skills. This results in students being unable to articulate their knowledge in practice and makes it difficult to thrive in their practical lives. For illustration, the world has many great leaders: Tony Robbins, Bill Gates and the founder of Alibaba who skipped college but proved to be one of the great leaders of the time. Thus, it can be said that formal education is not definitive in making a better person and a society as a whole.  

Secondly,  modern academia still operates with outdated curricula. Students are thus given the knowledge of various fields which results in information overload.  Students become confused and lose their ambition, and as a result they either shun their studies or waste a major part of their lives studying irrelevant facts which leads to increasing the gap between what the market needs and what academia produces.  For instance, a recent survey by the University of Sydney revealed that over 30% of jobs which required practical skills in the year 2016 were wasted because of the shortage of suitable candidates.  Thus, educational institutions failed to impart practical skills in pupils across every level of study.

In conclusion, I am convinced that traditional education at every level does not promote practical and life skills sufficiently. It is important to educate people by incorporating practical subject matter that is designed according to market needs in school and university curricula.

Your recently attended a meeting at a hotel. When you returned home, you found you left some important papers at the hotel.

Write a letter to the manager of the hotel. In your letter

Say where you think you left the paper

Explain why they are so important

Tel the manager what you wnt him/her to do

Dear Sir,

I am writing this letter to seek help regarding some of the very important papers which I mistakenly left during my last visit to your hotel on 14th  Nov.

Allow me to explain in more detail; I was part of the organizing committee of the Suncorp meeting this morning from 9:00 to 12:00 in your conference room. I remember that after finishing the meeting we all went to have lunch, leaving  the files on the table. I had to chase another client so I left the room in a rush and could not grab those documents.

That file contains crucial information regarding my company as well as our client. It should have some original payment slips, invoices and our potential client’s details.

I would appreciate if you could look for them immediately and inform me via email or phone on your earliest convenience. If you find it please keep it with you while I make my way to you to pick them up.

I look forward to hearing from you.

Yours faithfully,


One More!

As the world becomes technologically advanced, computers are replacing people at more and more jobs.

What are the job positions that may be lost because of computers? What are some problems that may result from this situation?


As machines become proficient at jobs normally done by humans, people are increasingly redundant in today’s world. Although without a doubt these developments have improved the quality of life of many, others have been adversely affected by them. This situation in turn may exacerbate the poverty situation in many societies and will impose a larger burden to governments and working tax payers to cover the welfare cost of those unemployed people.

It is a normal pattern in the implementation of computers as a replacement for the workforce that they perform mainly mechanical, but also limited interactive, jobs. For example, nowadays it is quite common that people seek a GP for the diagnosis of a particular health issue. In the future, it is highly likely that, instead, they will have their own medical machines at home operated by computer, and with just a click they may have a full body scan and a report detailing their current and perhaps future health conditions. Moreover, another example of a job facing the threat of mechanisation in the future is the role of the teacher. Current teaching methods involving computers are in an early stage, but within 20 years the teaching workforce could be reduced by two thirds.

The effects of these changes range from a higher level of unemployment as people become redundant, to a less taxpayers’ money being invested in community projects. On the one hand, there will be less people generating income to survive, transferring that burden to the government through the welfare system. On the other hand, it may increase the levels of poverty in society as there will be more people without earning capacity thanks to unemployment.

No one knows what the future holds. However, I believe that it is quite predictable that society as a whole will suffer should computers continue to replace human labour.     

An Excellent Letter!

Dear Mr. Castle,

I am writing in connection with my future visit to the United kingdom for the “English and homestay program”. First, allow me to show you my gratitude for accepting me as part of your family for this upcoming visit. I am thrilled and ecstatic to experience living with an English family and to learn more about their culture and daily routines.

My name is Nawwar Osmani, I am a 26 years old female; I come from the Middle East, more accurately, from Tripoli, Lebanon. I am engaged to be married; however, I currently live at my parent’s house. This will be my last solo trip, hence I am looking to make the best of it. I would greatly appreciate it if you could answer a few of my questions, allowing me to plan everything ahead of time.

What are the most interesting places to visit? Such as historical places, museums and local restaurants. How can I get around easily in the United Kingdom? Can I save more by booking earlier? What sort of clothing should I consider packing for this time of the year? And finally, how much pocket money would you say is suitable for a 20 day vacation to have a fulfilling experience?

My plane lands on the 22nd of December, at 2 in the afternoon, UK time. Please send me your address details. Thank you once again for giving me this amazing opportunity.

I am looking forward to meeting you and your family.

Yours sincerely,

Nawwar Osmani.


Do copyright laws limit creativity or reward it? Would society function better without such rules and regulations?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Distribution, printing or publishing rights are a disputed issue causing many problems in different countries. Whilst some people are of the opinion that such rules hinder ingenuity, I believe they encourage it through remuneration and that society would suffer without them. In this essay I will discuss both points using examples from the artistic world and the educational field to demonstrate points and support arguments .

Through copyright law, many people who would build on existing works to create new material to improve the lives of society’s members is prohibited. For instance, in some poor countries such as Yemen, students cannot buy books which help them to study, resulting in widespread illiteracy. A recent study by UNESCO showed that 50% of school aged people are unable to read or write. Therefore, copyright law has a negative effect on some societies in the world.

Secondly, talented people deserve to be rewarded and resultantly continue their work. This is due to the fact that without the effort of these people, humanity will not improve, and numerous artistic people will be discouraged to produce if they discovered that their work could easily be stolen by others. Take for example a study by European commission for art which found that sales of songs increased by 30% during 2016 on iTunes even though the tracks were freely available on other web sites. Copyright law clearly deters many people from consuming pirate material, and as a consequence, artists can continue to generate new products which entertain people.

In conclusion, from the example and arguments given, I firmly believe that copyright law encourages creativity and strengthens society. In future, the enforcement of this law will only increase.


Summarise the information by selecting and reporting the main features, make comparisons where relevant. Write at least 150 words.

The bar chart shows information about the percentage of calories taken from four food sources by UK males of three age  groups.

Overall, there is a considerable downward trend in the consumption of both dairy products and vegetables as the men age, while the intake of pulses rises substantially in the oldest age group.

Looking at the details, regarding the youngest age group (0-24) the highest percentage of calories is taken from dairy, whereas the smallest share came from pulses. The other two, vegetables and meat, contributed 20% each. Looking at the middle age group (25-49), half of their total calorie intake was comprised of meat which is 5 times that of pulses at 10%, whereas dairy and vegetables shared 25% and 15% respectively. By contrast, two thirds of the caloric intake of the eldest age group came from pulses consumption, which is the highest proportion seen in any age group, while the consumption of meat, dairy and vegetables was 20%, 15% and 10% respectively.


Do copyright laws limit creativity or reward it? Would society function better without such rules and regulations?

The protection of intellectual property is a contentious issue which has been much discussed in the last few decades. It is agreed that the strict copyright law can have a negative impact on individual creativity rather than encouraging it, although abolishing copyright regulations would adversely affect the society in question. This essay will present examples supporting both parts of this statement.

Enforcing tight copyright control can constrain people’s ability to create.  This is due to the fact that the amount of licensed content is increasing at an unprecedented rate and it is extremely hard for an individual to create content without unintentionally breaching someone else’s rights.  Even filming family celebrations, people may create movies containing fragments of musical compositions which can be subject to copyright law and this may deter people from sharing their artwork with friends using social media, lest they face state punishment. Therefore, instead of rewarding, a strict copyright system prevents some people from creating and posting their art work without providing a benefit.

There is little doubt that society will suffer from complete abandoning copyright law. Without such regulations the majority of corporations working with intellectual property would find it unfeasible to invest money into developing new content. For example, animated studios such as Disney or DreamWorks can finance their cartoon productions only by being remunerated from the licensed distributing and broadcasting their movies.  Therefore, once the copyright legislation is no longer enforced, the functioning of the society will deteriorate as a result of the inability to fulfil people’s needs for entertainment.

To sum up, while copyright law can constrain an individual’s ability to create, societal functions can deteriorate dramatically without such regulations.

The bar chart provides information on the four dietary sources of energy for males living in the UK for three age groups.

As can be seen from the chart, there is one primary source of energy which differs for each age group, and the prominence of this source of energy increases with age.

Men who are younger 24 years obtain more than 40% of their energy from dairy. Three other types of food, namely meat, pulses and vegetables each contribute 20% of energy. Men aged between 25 and 49 generate nearly half as much energy from dairy than their younger counterparts. The main source of energy for them is meat which provides half of their total energy, whereas pulses and vegetables generate 10% and 15% respectively. Those over 50 are more dependent on pulses consumption which comprises a hefty 65% of their total energy needs. Dairy and meat constitute less than a fifth each. Vegetables, which provide no more than 20% of energy in any aged group, contribute to an even lesser degree in older age.


International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture.

It is common that a growing number of companies have developed into other countries in order to get benefits from the global market. Some people perceive this as an intrusion into local communities, yet proponents argue that it is a necessary method of cheaply disseminating ideas. This essay strongly advocates global marketing, but will clearly explain both viewpoints before coming to a reasoned conclusion.

On the one hand, opponents believe that international marketing will do harm to local societies. Initially, it may increase the competition in a society; for example, people may find it more difficult to find a job than before as a result of increased competition created when large companies enter the market. Subsequently, international marketing could increase competitive pressure on local companies, which must make drastic changes to their operations, lest they face closure. In addition, with the growing population caused by international marketing, some countries could become overcrowded. That is to say, the living quality of locals would probably decrease.

On the other hand, proponents have various reasons why they are in favor of international marketing. The first is that it can promote global communication. That is to say, creative ideas and culture from different countries can be efficiently spread around. Secondly, the education system would likely be improved because of international marketing. An illustration to this point is that students would be able to access global marketing information. Besides, international marketing could boost local economy. To be specific, global companies may invest money to different countries, contributing to local economy.

In conclusion, the above are some of the many supporting and opposing arguments in terms of international marketing. From a personal point of view, I am convinced that the advantages of international marketing outweigh its disadvantages. In the future, international marketing should be developed rapidly.